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BP Energy Lab

BP wanted to help people get a handle on their energy usage and carbon emissions with a fun interactive calculator. The group I led created on an intuitive user experience and a friendly look and feel, while working closely with an outside vendor who helped us crunch the numbers.

After a viewer gets a sense of how they stack up against people like them in their country, they are offered tips and activities to help them improve their footprint. 

Provided direction for Ogilvy & Mather