About

Throughout my career, I've helped create a diverse range of compelling brand experiences and products for some of the most well-known companies in the world. My work is pragmatic, research-oriented, process-driven and collaborative. I have a proven track record of winning new business, leading and mentoring teams, maintaining client relations and managing complex, high-volume accounts.

My specialties include Creative Direction, Art Direction, Design Direction, Concept Design, Creative Strategy, Concept Development, Branding, Interactive Advertising, Integrated Advertising, Experience Design, Mobile Design, Apple Watch Design, User Experience, Innovation Workshops, Human Interface Design and Google Material Design.

I currently reside in Brooklyn, New York.

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Experience

MONEYLION | Creative Director
Manhattan: 08/18 - Now
Directing brand, marketing and some product design. Deeply involved in company’s upcoming rebrand. Managing team of creatives. Interfacing with partners and vendors. Channels include digital, social, video, print, events, mobile and brand book/style guide.


NICHOLE SOKOLOFF DESIGN | Creative Director
Brooklyn: 07/14 - Now
Offering creative direction for advertising agencies, interactive agencies, global tech companies, design studios and tech startups on short-term and long-term projects. Highlights include interactive art direction for Apple, rebranding DKNY, leading an innovation workshop for the U.S. Jewelry and Timepiece team at Chanel.


CRITICAL MASS + APPLE| Art Director (Consultant)
Sunnyvale: 06/17-11/17
Provided art direction for retail sections of Apple’s site and app. Managed creative teams.


GRETEL
| Creative Director (Consultant)
Manhattan: 05/16 - 2/17
Managed creative development of Netflix international brand system and design of accompanying brand guidelines site. Led creative exploration of illustration style to be used across Netflix channels. 


KiDS | Director of Creative Services & Creative Director (Consultant)
Brooklyn: 01/16 - 04/16
Managed the creative team and streamlined creative process. Partnered with strategy and account on creative briefs. Worked on process between agency and in-house shoot production, post-production, prepress services. Provided creative direction on Alexander Wang, Maiyet, 7 For All Mankind and Vera Wang. Interacted with clients regarding business development, creative presentations. Worked on SOWs, estimates and assisted project management.  


LAIRD + PARTNERS | Digital Creative Director (Freelance)
Manhattan: 6/15 - 11/15
Managed interactive creative on DKNY, Swarovski, Tommy Hilfiger and Lane Bryant accounts. Worked on business development, improving creative process.


FRESHPLANET | Creative Director (Freelance)
Manhattan: 6/14 - 1/15
Led creative direction on mobile games and apps for FreshPlanet. Designed Apple Watch games and apps.


BADGER & WINTERS | Creative Director
Manhattan: 11/13 - 6/14
Led all interactive creative across Avon, Living Proof, Godiva and CEW (Cosmetic Executive Women). Provided creative direction on Donghia and Calia accounts. Worked on business development.


OGILVY & MATHER | Associate Creative Director
Manhattan: 03/07 - 11/13
Concepted and designed brand campaigns for BlackRock and iShares, managed interactive creative team for BlackRock and iShares and managed the redesign of BlackRock’s international digital platform. Led creative for international Centurion and Platinum cardmember websites for American Express. Managed visual creative development of DuPont’s enterprise platform. Led interactive work for BP, Time Warner Cable, Siemens and myriad healthcare brands. Worked on business development.
 

ATMOSPHERE BBDO | Art Director
Manhattan: 02/06 - 03/07
Worked on the redesign of the Emirates Airlines site. Led creative team on the Citi American Express Chairman site. Worked onsite with eBay on rebranding exploration. Designed the Health section of the Target site.


R/GA | Senior Designer
Manhattan: 03/05 - 02/06
Worked as lead designer on all interactive marketing for Verizon. 


BLUEFLY | Senior Designer
Manhattan: 06/04 - 03/05
Concepted and designed weekly online promotions. Worked on e-commerce UX/UI. Collaborated in branding and designing a pop-up retail space. 


FUTUREBRAND DIGITAL | Senior Designer
Manhattan & Dubai: 03/02 - 06/04
Designed award-winning identities, brand guidelines, websites and exhibition spaces. Worked in Dubai with development companies Emaar and Nakheel. Domestic clients included General Motors and UPS.

 

Industry
Experience

Airline
Apple Watch Apps/Games
Automotive
Beauty
Chemical
Energy
Fashion
Finance
Fintech
Luxury
Mobile Apps/Games
Packaged Goods
Pharmaceutical
Real Estate Development
Retail
Technology
Telecommunications
Shipment and Logistics
 


Recognition

APPLE APP STORE BEST OF 2015
BoxPop for Apple Watch

iTUNES BEST NEW GAMES OF THE WEEK
- Rock On
- SongPop2
- BoxPop
- HelloPop
- ShakePop
- TravelPop

EFFIE AWARD, BRONZE
BlackRock campaign, 
New World of Investing

GOOGLE PLAY BEST NEW GAME OF THE WEEK
BoxPop

WEB AWARD
Best Airline Website
Emirates.com 

CORPORATE IDENTITY AWARDS
Arabian Ranches brandmark
Arabian Ranches sales brochure
The Meadows residences brochure
Jumeirah Islands sales brochure
 


Clients

Alexander Wang
Allergan
American Express
Apple
AT&T
Avon
BlackRock
Chanel
Citi Bank
Critical Mass
DKNY
DuPont
eBay
Emirates Airlines
First Look Media
FreshPlanet
FutureBrand Digital
General Motors
Godiva
Ikea
Johnson & Johnson
Laird + Partners
Lane Bryant
Living Proof
The Majority Report
Maiyet
McCann
Merck
MoneyLion
Motorola
MRM
Netflix
Siemens
Swarovski
TAG
Target
Time Warner Cable
Tommy Hilfiger
UPS
Vera Wang
Verizon
Wyeth
7 For All Mankind