iShares Lab

iShares has a big story to tell — one we felt was worthy of an interactive lab. Each experience within the lab tells a different part of the story — the history of ETFs, iShares' global reach, how iShares ETFs are related to the brands you love and, lastly, the ways in which real investors are reaching their financial goals with iShares ETFs. The lab will be installed in transportation hubs and will replace the iShares booth at FA conferences. 

Provided direction for Ogilvy & Mather