Living Proof Brand Campaign

Living Proof wanted to showcase their breakthrough science in a way that their consumer would care about — how it would make her hair look great. We created a series of animated stories starring company co-owner Jennifer Aniston walking viewers through the science in fun an unexpected ways. And we devised fashion-forward torture test videos to demonstrate how Living Proof products kept hair cleaner longer and defended hair from frizz. The videos and animations will live across social platforms. 

Designed for Badger & Winters