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Living Proof Neotensil

Living Proof recently introduced a breakthrough new treatment for under-eye bags and wanted a disruptive launch campaign to grab the viewer's attention and get her excited to learn about this new option to plastic surgery.

In interactive experiences in targeted mobile and tablet banners, we allow her to swipe away under-eye bags, so she could see for herself the amazing before and after images in a new engaging way.

In other touchpoints, the viewer can take a selfie and wipe away her own under-eye bags, so she can see how she would look after applying Neotensil.

Provided direction for Badger & Winters