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Netflix Branding

Netflix Branding

Netflix Branding

As Netflix quickly grew to operate in 190 countries, brand managers realized that their brand system needed to expand to work in many markets of differing maturity.

 I oversaw the effort to grow the brand system to become more agile and introduced a monogram that serves as a strong graphic element in newer markets and as a simplified expression of the wordmark in more mature markets.

I oversaw the effort to grow the brand system to become more agile and introduced a monogram that serves as a strong graphic element in newer markets and as a simplified expression of the wordmark in more mature markets.

I oversaw the creation of A/V toolkits for Netflix trailers and social videos.

 The expanded brand system impacts all social, video, digital, print, OOH and event design.

The expanded brand system impacts all social, video, digital, print, OOH and event design.

 Provided direction and designed for Gretel

Provided direction and designed for Gretel