Populist is a group of world-class marketers that help non-profit social innovators bring life changing products and services to market. To help express the authority and diversity of these creative problem solving marketers, we created a bold, vibrant wordmark that could appear in myriad colors that weren't usually seen in the non-profit space. We coupled this mark with energetic illustrations that alluded to the social movement posters of the 1960s in the U.S. and France.

Designed for Populist