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Proactiv (Pax)

Proactiv was launching a user-friendly acne treatment for teens. I co-created and pitched a rebellious campaign for a futuristic, underground movement inspired by young adult distopian novels. Stretching beyond the usual print and banner channels, the campaign leveraged interactivity based on augmented reality games to help teens learn about the product and find places to buy it. 

Designed for Ogilvy & Mather